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NBA All-Star and Olympic gold medalist, Chris Paul leads this commercial effort, highlighting his strategy for on court success. We shot the spot in New Orleans, when Paul was still a member of the Hornets organization. He was very patient, understanding, and truly a pleasure to work with, despite our very long day with complicated camera and lighting set-ups. Sophisticated design, CG animation and particle simulations, complete an elegant yet powerful spot for the Coca-Cola owned sportsdrink.