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For this 2017 Super Bowl spot, we told the story of the Toyota Mirai fuel cell vehicle, through the eyes of a forgotten flower. Filled with hope and promise, the anticipation builds throughout the commercial, finally revealing that the car’s only emission is water.
Directed by Todd & Kylie @ Psyop. Robert Miller composed the original score and the amazing editorial was by Lance Pereira.
Full length :90 Cinema version below.