Executive Producer / HOP / Senior Producer
Toyota: "Domino"

TOYOTA HYBRID

My encore production with the Toronto office of DentsuBos, this project took several months to complete, from concept and design, through shooting, post and final delivery. We shot 2 of the 3 cars in the world's first LEED Platinum certified airplane hangar. The Fuel Cell vehicle was not available for production, and was built entirely in CG. We also integrated CG dominos as a playful way to connect the story of Toyota's fuel efficiency efforts, beginning with the groundbreaking original Prius Hybrid.