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This series of spots for Ram Trucks was created through the use of high speed Phantom footage, combined with subtle effects, impactful editorial, and the always smooth intonations of Sam Elliot's narration. Shot over the course of several days on a California ranch, Nevada's Hoover Dam, and a onetime racetrack for NASCAR, this project has remained one of the most fun and rewarding during my career. My sincere gratitude goes to the team of dozens from the live action and post production side, and to the wonderful agency folks from The Richards Group, for their efforts in making the endeavor such a success.